Kim Tin Group Accelerates Growth with AI-Native Platform: Unifying Data, Automating Engagement, and Optimizing Conversions

1. Project overview

Kim Tín Group is a leading Vietnamese manufacturer and distributor of building materials, with over 26 years of experience and more than 10 member companies. Its product portfolio includes welding materials, wood products, and building materials.

As the Group expanded its digital channels, its website attracted substantial traffic. However, many visitors left without making an inquiry or connecting with the sales team. Kim Tín Group needed to improve website lead generation and convert more of that traffic into qualified leads.

To address this challenge, Kim Tín Group worked with Easy AI to deploy an AI-native platform for building materials. The platform combines an AI chatbot, centralized customer data management, and conversation analytics to support customer engagement and conversion.

2. Industry context

Building materials businesses often manage a wide range of products, customer groups, and sales channels. Customers may need detailed product information before deciding what to buy, while sales teams must respond promptly and consistently across digital touchpoints.

For a business with a broad product portfolio and multiple member companies, high website traffic alone does not guarantee meaningful customer conversations. The business needs to understand visitor intent, capture inquiry details, and ensure that the right information reaches the right team.

3. Company profile

Kim Tín Group has operated for over 26 years and comprises more than 10 member companies. The Group operates across manufacturing and distribution, with product categories that include welding materials, wood products, and building materials.

Its welding materials manufacturing capacity exceeds 40,000 tonnes per year. The scale and breadth of its operations make consistent customer consultation and effective lead handling important across its digital channels.

4. Business challenges

Despite attracting visitors to its website, Kim Tín Group faced several challenges in converting that traffic into sales opportunities:

• High website traffic but low conversion: Many visitors explored the website without submitting an inquiry or continuing the conversation with the sales team.
• Limited ability to capture visitor intent: The business needed a more consistent way to identify what visitors were looking for and collect relevant contact and inquiry information.
• Customer information spread across interactions: Without a unified view of customer data, teams had limited context for follow-up and ongoing engagement.
• Difficulty evaluating conversation effectiveness: Kim Tín Group needed clearer insight into customer questions and interaction patterns to identify opportunities to improve consultation and lead handling.

5. Easy AI solution

Easy AI implemented three modules to support Kim Tín Group’s website lead generation and customer engagement.

5.1 AI Chatbot & Livechat

The AI chatbot engages website visitors and answers questions using the business’s available information. It helps capture inquiries and relevant customer details, while Livechat enables handoff to a human agent when a conversation requires further support.

This approach gives visitors a direct way to ask questions and helps the business collect lead information through the website. The AI chatbot supports routine consultation; sales staff remain involved when a visitor needs personalized advice or further assistance.

5.2 Centralized customer data management (Customer Data Platform, CDP)

The customer data platform (CDP) centralizes customer information collected through interactions, creating a more consistent view of leads and their inquiries.

By bringing customer data into a shared foundation, the business can better understand the context behind each interaction and support more informed follow-up by the relevant teams.

5.3 Analytics, reporting & prediction

Conversation analytics and reporting help the business review how customers engage with the AI chatbot and identify common questions and areas for improvement.

The analytics provide a basis for assessing customer interactions and refining consultation workflows. Predictions are model-based estimates, not confirmed outcomes.

6. Outcomes

Three months after the AI chatbot went live, result observations were recorded. The implementation gave Kim Tín Group a structured way to engage website visitors, capture lead information, and review customer conversations.

The AI chatbot handled routine inquiries and collected information from visitors, while Livechat supported handoff to a human when needed. Centralized customer data management provided a shared foundation for follow-up, and conversation analytics helped the business examine customer needs and interaction patterns.

No specific percentage improvement or post-deployment conversion figure was provided.

7. Easy AI platform

Easy AI is a Revenue AI OS that turns customer data and interactions into workflows designed to support business outcomes. Its platform combines AI Chatbot & Livechat, customer data management, marketing automation, and analytics to help businesses manage customer engagement across digital channels.

For Kim Tín Group, the AI-native platform for building materials connected website conversations with lead capture, customer data, and analytics. By standardizing consultation, customer care, and conversion workflows, the platform helps shorten processing time and improve closing effectiveness.