True Moto Care AI Virtual Assistant Reaches 22.36% Conversions
1. Enterprise Introduction
True Moto Care is the first motorcycle repair and maintenance franchise chain in Vietnam. Following a $1 million investment from Green Tech ApS Denmark (2023), the enterprise accelerated its scale expansion with over 120 stores across 6 provinces and cities, serving 10,000+ customers under a B2B2C model, offering maintenance services, repairs, and membership programs.
2. Vietnam's Motorcycle Maintenance Market
Vietnam currently has over 72.7 million operating motorcycles, generating a maintenance and repair market valued at 58,000–72,000 billion VND annually. However, this massive scale also brings increasingly intense competition as more than 32,000 enterprises participate in the market, mostly offering similar services such as maintenance, spare parts replacement, and repairs.
In this context, competitive advantage no longer lies in repair capability but has shifted toward the ability to attract, care for, and retain customers. Especially for franchise chain models, revenue does not depend solely on a single service usage, but on maintaining recurring customer visits for periodic maintenance, membership card adoption, and value-added services.
True Moto Care's Challenges:
After expanding to over 120 stores across 6 provinces and pushing activities on Websites, Facebook, Zalo, and other digital platforms, True Moto Care had to manage a large volume of customers and leads generated across multiple touchpoints. Fragmented data across channels and individual stores made it difficult for the enterprise to track customer journeys and manage conversion efficiency across the entire system.
At a franchise chain scale, the enterprise also needed to ensure that customer consulting and care workflows were implemented uniformly at every store. However, operations still depended on individual personnel and specific points of sale, causing customer experiences to lack consistency.
At the same time, True Moto Care lacked an automated mechanism to care for and re-engage prospects who had shown interest but had not converted or returned for maintenance, reducing the utilization efficiency of its existing customer base.
3. True Moto Care Sales Virtual Assistant Standardizes Sales Processes Across the System
To resolve operational challenges, Easy AI deployed the True Moto Care Sales Virtual Assistant on an AI-native platform, helping standardize the end-to-end journey from lead engagement to post-sales care.
3.1 AI Chatbot & Live Chat: Optimizing the Consultation and Sales Journey
True Moto Care receives and screens customers right from the first touchpoint, helping sales teams focus on high-probability conversion opportunities:
Connect advertising channels with conversational systems.
Track conversion performance based on real-world data.
Deliver initial customer consultations via AI, then route to human representatives to close sales.
3.2 ERP Synchronization: Centralized Chain Management and Operations
Easy AI integrates with the ERP system to automatically generate orders, synchronize order statuses, and unify customer profiles. All transaction data and interaction histories are stored centrally, creating a foundation for sales, customer care, and franchise chain management activities.
3.3 Customer Data Synchronization - Re-engaging Potential Customer Groups
Through a Customer Data Platform (CDP) combined with Marketing Automation, Easy AI unifies customer data across multiple touchpoints, constructing 360° customer profiles and automating care workflows tailored to each customer journey stage, helping increase conversion rates:
Consolidate data from Websites, Facebook, Zalo, and build customer profiles on a single platform.
Automatically identify potential customer cohorts such as abandoned registrations, incomplete payments, or churned service users to trigger re-engagement campaigns.
Monitor individual workflow performance, measure conversion rates, and optimize campaigns based on real-world data.
4. Results
Following the deployment of the AI-native platform, True Moto Care recorded clear improvements in sales performance and customer experience.
Deploying a sales virtual assistant built on an AI-native platform helps True Moto Care standardize sales processes at a system-wide scale, reducing reliance on manual handling and establishing data as the foundation for business decisions.
For B2B2C franchise chain models, AI not only enhances consulting efficiency but also provides the capability to scale sales and customer care operations consistently as store counts and customer volumes continue to grow.